from abc.com
Nike commemorated the 30th anniversary of its iconic "Just Do It" campaign with ads featuring embattled NFL player Colin Kaepernick -- a move that immediately raised controversy online.
Some see the ads as a risk for the company, but experts say Nike has been known to embrace public controversy.
The ads were revealed Monday on the unsigned quarterback's Twitter account -- just days before Thursday’s NFL season opener. Kaepernick tweeted a photo of himself with the caption: "Believe in something. Even if it means sacrificing everything."
Several calls to boycott Nike immediately began circulating on Twitter, complete with images of people burning their shoes. Others expressed support for the company and Kaepernick.
What do you think of this controversy? Was Nike naive, stupid, smart, brave, etc. to proceed with the campaign with such a divisive figure such as Kaepernick? Was this a good idea? You may want to consider things such as what politicians have said about this campaign (including the President) and the commercial response (what has happened to Nike's stock price).
Nike commemorated the 30th anniversary of its iconic "Just Do It" campaign with ads featuring embattled NFL player Colin Kaepernick -- a move that immediately raised controversy online.
Some see the ads as a risk for the company, but experts say Nike has been known to embrace public controversy.
The ads were revealed Monday on the unsigned quarterback's Twitter account -- just days before Thursday’s NFL season opener. Kaepernick tweeted a photo of himself with the caption: "Believe in something. Even if it means sacrificing everything."
Several calls to boycott Nike immediately began circulating on Twitter, complete with images of people burning their shoes. Others expressed support for the company and Kaepernick.
What do you think of this controversy? Was Nike naive, stupid, smart, brave, etc. to proceed with the campaign with such a divisive figure such as Kaepernick? Was this a good idea? You may want to consider things such as what politicians have said about this campaign (including the President) and the commercial response (what has happened to Nike's stock price).
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